“Homescapes” after eight years, the user’s spending is over 6 billion.

According to AppMagic data, Playrix’s Leisure Model runs Homescapes. Total user expenditure amounted to $6 billion, which also placed it in the fourth place in the world’s third-class game and one of the most profitable games of all products under Playrix, after Dream Garden.

According to the latest data, over eight years since its release in 2017, Dream Home has brought Playrix a total revenue of over $3.6 billion and 634 million downloads, with a global average download income (RPD) of $5.69. The value reflects the strong liquidity of the game, especially in core markets such as the United States and Europe.

The “scapes” series, such as Dream Garden and Dream Home, are the main driving force. Although Dreamland accounts for 28 per cent of Playrix ‘ s total, and the number of monthly players exceeds the previous version of Dreamland Gardens, the capacity to collect remains somewhat weak (the total share of Dream Gardens is expected to be close to $5 billion).

Dream Home is a game of elimination, simulation, leisure and wisdom, and players play the housekeeper Austen, a decision that must be prevented by the completion of the renovation mission in the face of the plight of parents who intend to sell their childhood home. The core of the game is to acquire resources to decorate and decorate the home by eliminating the collection of stars through the use of wisdom.

In 2020, both games were warned by the U.K. Advertising Standards Bureau and ordered to stop publishing “misleading” advertisements that displayed little or no use of games in their application. In October 2022, Playrix announced the closure of its offices and operations in Russia and Belarus and the relocation of affected staff to other countries as a result of the Russian-Ukrainian conflict. Previously, the company had relocated its headquarters to Dublin in 2013.

The company ‘ s revenues and usage increased during the epidemic, with an estimated value of $8 billion by 2021. The company has invested hundreds of millions of dollars in European games studios, including Vizor Gomes and Nexters. This year, Zagrava Gomes, Eipix Entertainment, Plexonic and Cateia Gomes were also acquired.

The success of Dream Home marked the continued dominance of Playrix in the area of leisure games, with the company ‘ s revenue expected to reach $937 million in 2025.