GTA 6 re-emphasizes its PS5 monopoly strategy, with the core user being the host player

This year’s most anticipated game, even for 10 years. Countless players from around the world are looking forward to the sale of GTA 6, yet Chief Executive Officer Take-Two of R’s home company has recently re-emphasized that GTA 6 will take priority to the mainframe.

In an interview with Bloomberg, Take-Two CEO Strauss Zelnik stated that the primary goal of Star R remains the host player, because for a game like GTA 6, the developer’s success or failure “depends on the ability to serve the core user well”. Zelnik added that it would be difficult to reach out to other users if core players did not “priorize the best services”. However, when asked whether exclusive occupancy of GTA 6 was the result of a marketing agreement with PlayStation, Zeljnik clarified: “No such thing as this, R has traditionally given priority to publishing new works at the host end.” “When Take-Two was founded, the NBA 2K series PC end sales were only 5 per cent. Today, PC sales can account for 45 to 50 per cent of a major piece,” Zelnik indicates.

As for the high expectations of the outside world for GTA 6, Zelnik was both excited and frightening. He said, “The more the sale is coming, the more exciting and the more scary it is, because the expectations are too high.” But he also stressed that the team “does not open champagne in half” and said that they had “the best creative team” and Take Two tried “to provide them with unlimited financial, creative and human resources to support them in their quest for perfection”. Other sources, Take-Two CEOs recently reaffirmed at the iicon meeting in Las Vegas that GTA 6 would be released in November 2026. In addition, even in the event of a leak, the stock price of Take-Two Interactive increased the company ‘ s market value by over $1 billion.